Effective Experiments

Vanity metrics don't just exist in data analysis. They also exist in Experimentation programs themselves.


But, some of the ones organisations set as a barometer for the health and success of an program are causing teams to go down a path that doesn't ensure long term growth and success.

There's a new series of blog posts I have written on the Effective Experiments blog about vanity metrics and alternatives.


Forward it on to your CMO, VP of marketing and anyone that oversees experimentation. They are the ones that need this more than a

No more meetings. How CROs need to work more efficiently in the crisis and beyond to ensure experimentation plays a role in the organization

No More Meetings - How the current crisis requires CROs to work differently There are few practices that Optimizers have become so accustomed to, that they haven't stopped to question why. The crisis is an chance to evaluate them.