The Purpose Project

❗️ Does your social media marketing showcase your green and sustainability efforts? ❗️

We can support you by -

Managing your social media marketing across all platforms 📱
Visiting your business and clients, camera in hand, to create unique still and video content 📽️
Working with you to create engaging written content each month targeting your most valuable keywords 🖊️
Driving true engagement and enquiries to your website 🗣

=> https://thepurposeproject.uk/contact/

It is great to showcase what really makes your business eco-friendly throughout the whole year. “Sustainable marketing is the promotion of environmental and socially responsible products, practices, and brand values.” The Purpose Project shares with you our top 5 tips for a successful eco-friendly marketing campaign.

🌎 Focus on the Benefits

Think about what aspects of your brand/products are eco-friendly. If your business takes pride in being “green” make sure to highlight that in your advertisements.

🌎 Think Locally

Getting involved in supporting local businesses can finfact help reduce your carbon footprint. You can also cross promote your services or products making it into an eco-friendly campaign in itself!

🌎 Support Environmental Initiatives

Shouting about environmental organisations that you and your business are passionate about can go a long way. Work with the organisation or charity to create an eco-friendly advertising campaign that will help benefit both your business and the organisation or charity.

🌎 Be Transparent

It's super essential that businesses are transparent about the good and bad practices they employ. Make sure you get in front of your competitors and let your following know about your own green initiatives, however, don't hide negative news. If you are honest with eco-friendly ads, you will gain a sense of trust with your customers and brand recognition.

🌎 Environmental Labels & Accreditations

Eco-labels/accreditations like Planet Mark are a recognisable way to let your customers know you and your product are eco-friendly. Having these kinds of accreditations go a long way to making your business stand out.

The brand value of going green and why? 🌱🤔

More manufacturers than ever are interested in boosting their green credentials, and for good reason.

The Power Is In Your Brand When Going Green!

Even with little knowledge of sustainability, your business could become a national award-winning green company. SET THE BAR HIGH!

“Businesses genuinely want to build back better and have placed sustainability and the transition to being a net-zero company right at the top of their priority lists as they look to adapt their operations to the ‘new normal. This greater focus on sustainability by businesses will help them to build their reputations and make better connections to their customers.”
Rob King, Head of Sustainable Finance at HSBC UK

Read our informative blog about the value of going green ➡️ https://bit.ly/3JCCzr1

To all the businesses opening up and welcoming customers back today.

Have a great day.

Already seen some great touches from businesses using digital solutions to add that bit extra.

👍🏼👌🏼☀️😎