Glorious Creative

How do you turn bold creativity into measurable health behaviour change❓

For Greater Manchester Sexual Health, this wasn’t a one-off campaign. It was a continuous cycle of insight, collaboration and optimisation.

Working closely with the client team, we built ‘Plan Your Play’ from the ground up – shaped by real audience insights, co-created through workshops, research and testing – designed to resonate and spark action in younger audiences, from day one. Each phase was evaluated and refined, with the learnings from every burst feeding directly into the next.

A fascinating campaign to work on, where a touch of humour and visual innuendo proved to be the best tool to engage people with a stigmatised and sometimes embarrassing topic. 🍆

The final result?
🟡 2.4 million people reached
🟡 19,000+ 100% completed video views
🟡 14,000+ unique microsite visits
🟡 27,000+ content clicks

Real impact doesn’t come from guesswork. It comes from continuous insight and iteration.

Read more in our full case study. Link in our bio!👆🏼