Social First

This genius ad from Kmart was aired in 2013 and promoted their ability to ship items directly to customers for free if the store didn't have them in stock.

This commercial went viral for the humour, relatability and clever wordplay. Can you guess the clever wordplay they used.

Coca Cola launched a genius marketing campaign in Columbia. They found students there would feel shy when meeting new people in university.

So they gave free bottles of Coca Cola out in a fridge. But the only thing was the bottles never opened on their own. You had to get two bottles together and twist for both to open.

This got people talking in a fun way and shared Coca Colas message of sharing happiness.