Better

ATLAS
James and Maria Close
The Art of Discovery.

A bold new chapter for Rockliffe Hall. Atlas is an intimate, world-class fine dining concept rooted in curiosity and craft, opening in summer 2026.

As part of our strategic brand partnership with Rockliffe, and working closely with James and Maria, we’re proud to have helped shape the brand behind it.

Better and Rockliffe launch ATLAS James & Maria Close: a fine dining brand built for discovery The world-class fine dining concept by James and Maria Close is Rockliffe’s boldest step yet. Opening later this year, it will help transform the resort into one of the UK's leading luxury destinations.

🏙️ Shaping the next chapter of .

We partnered with iMpeC, Buccleuch Property and Middlesbrough Development Corporation to bring Crown Square to life — a new name and new identity designed to drive confidence, energy and investment in the heart of the town.

Read more ➡️ https://better.agency/blog/better-shapes-middlesbroughs-next-chapter-with-crown-square-brand/

Better shapes Middlesbrough’s next chapter with Crown Square brand Better, the strategic brand agency rooted in Middlesbrough, is proud to launch the new place brand for Crown Square, a landmark £200 million regeneration project unveiled at UKREiiF 2025.

☀️ Equinox Kombucha are shaking up soft drinks.

We created a refreshed identity and bold packaging that captures their energy, elevates their look and feel, and helps them stands out in a crowded market. A fresh brand for a fresh challenger.

Take a closer look ➡️ https://better.agency/work/equinox/

Equinox Kombucha: Packaging & Brand Strategy for Growth Refreshing brand identity, packaging design and strategy to strengthen Europe’s leading kombucha brand.

🌼 Freddie's Flowers was blooming. But rapid growth can test even the best-loved brands.

We helped create the structure and clarity they needed to scale — without losing their charm. New brand codes. Sharper strategy. Same Freddie's.

Take a closer look ➡️ https://better.agency/work/freddies-flowers/