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NIKE –– Headquarters Kings Cross London.
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We were commisioned by the Nike brand creative team to create a visual system for their new 60,000 sq ft head quarters. We were tasked to develop mesaging and a language system throughout the KX Office that creates a role for names, words and phrases and communicate their stories effectiviely throughout the space.

At the heart of the project was the room wayfinding and naming strategy. Using the London slip brick, we created a flexible grid that presents information with clarity and impact. This design approach allowed us to introduce contrasting elements: (1) “pause moments” and (2) a sense of movement and energy throughout the environment.
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Good Goods – Behind the scenes
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Check out these slides from our latest campaign for Universal Works! We set out to showcase this season's staples in a fun and innovative way, inspired by the classic “Generation Game” conveyor belt. Who remembers that? 🤔 We created "Good Goods," a weekly shop at the supermarket we all wish we could visit! 🛒
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