Automation Ninjas

This week’s blog is all about awareness and why it matters so much.

As marketers, awareness allows us to understand what our leads need at any given time. It becomes our job to offer suitable content and follow up to help them pass through the stages. 🚶‍♂️

Without targeting awareness, you might feel like you’re shooting in the dark. 🌑

It can be confusing when you don’t know what level of awareness your lead is at. What is the correct content to send to them? Should you even be sending them content? What about follow-up? 🤕

Read along to get your teeth stuck in to:

What is awareness?
The content awareness scale & The 100 audience formula
Why awareness matters

https://bit.ly/3QVihvZ

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