AtomicBoost

Great first day at Brighton SEO, looking forward to what tomorrow brings!

A meta description is a short snippet of text that appears beneath the title of a web page, and it serves two main purposes: to give potential visitors an idea of what they can expect to find on the page and to convince them to click through.

Since they're so important, we wanted to share our top tips for writing meta descriptions 👇

👉 Keep it concise – Aim for around 160 characters or less so that you don’t take up too much space in SERPs.

👉 Use keywords – Incorporate relevant keywords into your meta descriptions so that people searching for those terms are more likely to click through.

👉 Be descriptive – Avoid generic phrases like “click here” or “read now” and instead use descriptive language that accurately reflects what visitors can expect from your website.

👉 Make sure it’s unique – Every page on your website should have its own unique meta description; don’t copy and paste from one page to another.

Follow our page for more digital marketing top tips that are sure to elevate your skills 🖊️

Despite the uncertainty of what 2023 may bring in terms of economic success, one thing that remains certain is that and e-commerce will continue to grow.

As we enter the new year, many businesses are already turning their attention towards understanding how they can optimise their digital advertising campaigns for early 2023. Luckily for them, industry giant has recently released a projection of which sectors are predicted to see a surge in ad clicks this coming year, and here they are 👇

👉 Microsoft Advertising has forecasted a 20% increase in the number of clicks on 'organic food' ads during the week of January 14th, compared to the same week in December– an exciting boost! It's clear that people want to start their year with healthy, chemical-free options.

👉 Microsoft Advertising foresees an increase in searches for 'sports apparel', especially in the month of January.

👉 Finally, the new year is expected to bring a significant rise in searches for fitness and nutrition - especially as people try and stick to their new year resolutions.