Spotlight Lane

The power of a strong website!

Interested in finding out how your website could generate more revenue?

I love digging deep into websites to find out what's holding them back.

Get in touch for a chat.

🎉 New website launch 🎉

Excited to share the brand new website for Earresistible!

Alex provides mobile ear wax removal across Nottingham, visiting clients at home for professional microsuction and ear irrigation, and now her online presence does justice to the care she offers.

The new site makes it easier to find out about her services, understand what to expect, and book. In addition to the web design, Alex opted for a branding photo session with me so that the site reflected her branding and personality, rather than relying on stock imagery that could belong to any business.

I'd love for you to take a look and let me know what you think:

https://earresistible.co.uk

If you’re wondering how Spotlight Lane can help your business, here’s a simple breakdown.

Good SEO helps people find you.
Good web design helps them trust you.
Good branding photography helps your business look credible online.

That’s why Spotlight Lane combines all three.

If you’d like to chat about your website, SEO or online visibility, send me a message and let's arrange a call.

Good websites work 24/7.

Marketing; you either love it or hate it, but every business needs it, and more often than not, you'll need to market across more than one channel.

I'm a firm believer that your website sits at the centre of all of it. For example, if I discover a business on social media, I'll check out their website. If they don't have one, or it doesn't match their social media branding, I'm less confident about them.

And if I find a business through Google, I'll check out their social media to see how current they are. It works both ways but my website has always been the one I pay the most attention to, and I choose the other channels selectively to work alongside it.

It's something I look at with every client, whether I'm building their website or working on their SEO, and all 13 are organic so no paid ads required.

Read the full post here:https://spotlightlane.co.uk/how-to-market-your-business-in-nottingham/

Why are your competitors showing up on Google and you're not?

How many times have you Googled your own service and wondered why a competitor is sitting at the top of page 1 when their website is mediocre?

The questions that start to circulate in your head ... what are they doing that I'm not, should I change my pricing, should I be offering something else, am I good enough ... and the list goes on.

But the reason your competitors are above you on Google is simply that they've made it easier for Google to find them.

And the most common issue I find with Nottingham businesses is a website built to look good but not built to be found, and not designed with the customer's journey in mind.

I've written about where businesses go wrong with local SEO and the signals Google is looking for.

https://spotlightlane.co.uk/how-local-seo-helps-nottingham-businesses/

Are you embarrassed to send people to your website?

Or do you send the link with a disclaimer? "It needs updating but..." or "Ignore the part where it says... I don't do that anymore."

If your skills outshine your website, it might be time for an update.

And if you want to chat about your web design, I'd love to hear from you.

Did you know I offer branding photography as part of your website design?

What that means is rather than hiring a web designer, then a photographer, then realising your website needs SEO... you just deal with one person.

No more juggling... unless that's your party trick! Instead, you work with someone who makes sure all the areas are covered to maximise your chance of getting clients through your website.

Get in touch to book a branding session or discuss your website project.

For years, SEO has been my introverted way of creating a presence online. I'll hesitate before posting on social media, but I'll write a 1,200-word blog post without thinking twice.

That's because, for me, SEO removes the pressure to perform. You create your content, and it keeps working. There are no instant reactions to wait for, just content that keeps working long after you've posted it.

If that sounds more like you, I've written about why SEO works so well for introverts (and how to use it instead of living on social media... or at least work alongside it).

Read the full blog post here: https://spotlightlane.co.uk/introverts-guide-online-visibility/

Most businesses hire a web designer first... then wonder why they’re not getting enquiries.

That’s when they realise SEO should’ve been part of the plan from the start.

I do web design, SEO, and photography.

One provider saving you money in the long run because you’re not fixing things later.