GoldenWeb

One of the most frequently asked questions about my 3 exact match domain Shopify projects I’m building has been “How much have I invested so far in all 3 projects?”

So here are the exact breakdowns, project by project…

🧸 Project A - Toys niche, US market, $7,654.07 in revenue.
- $15,000 - Domain
- $2,100 - Development
- $600 - Conversion Rate Optimization
- $3,300 - Stock/Dropshipping costs for last 30 days
- $4,500 - Google Ads Management
- $5,000 - Google Ads Costs

⌚ Project B - Accessories niche, AU market, $641.30 in revenue.
- $13,500 - Domain
- $400 - Theme & Development,
- $1,500 - Google Ads Management
- $550 - Google Ads Spend

👟 Project C - Sports niche, AU market, $275.57 in revenue.
- $4,710 - Domain
- $400 - Shopify Theme
- $x - Development
- $x - VA
- $x - Conversion Rate Optimization
- $x - Google Ads Management
- $x - Google Ads Spend

The exact SOP I use to launch perfectly ON-Page SEO optimized collections and product pages for my exact match domain Shopify stores…

As you might know by this point, we prepared a specific keyword research plan for each one of the stores, clustered the keywords, and sorted them into commercial and informational terms.

When it comes to the commercial keywords, we assign the page type for each one of the keywords that we plan to target, there are 2 page types.

a) Collection page (if we have 2 or more products that we want to rank for a specific keyword),

b) Product page (if we have a single product we want to rank for a specific keyword).

Once we have that dialed in, we can start creating all of the collections and product pages, the ON-Page SEO process is highly similar for both of these, except for the collections/product descriptions creation.

1. Take the primary target keyword and include it at the start of the meta title, the H1 tag and also make the URL slug of the collection/product page match the target keyword.

2. Load up all of the relevant products in the collection, and all the relevant product images and product data to the product page.

(When it comes to product images, use the keyword variations planned out in the keyword research part of the project, as file names and alt tags for extra visibility.)

3. Use ChatGPT to write a brand-optimized collection/product description.

3.1 Provide info to ChatGPT about what you need, for example - a collection description, 500 words long, written in American English, etc.

3.2 Provide ChatGPT with the “About us” section from your Shopify store, so AI can understand your brand voice/tone, and write the description accordingly.

3.3 Enter the target keyword, along with all of the keyword variations and ask it to include as many in the description as possible, while ensuring that it still sounds natural.

For collection descriptions I recommend a minimum of 500 words, for product descriptions I recommend a maximum of 150-200 words.

I suggest monitoring & tracking everything in the same spreadsheet where you have your keyword research plan, that way you can easily outsource this to a VA, and focus on other high ROI activities.

I was in Slovenia a couple of weeks ago, meeting one of my best friends and mentors, who’s a killer SEO himself…

We went for a quick coffee before I had to head to the airport, and we were discussing a bunch of different things, including SEO and personal branding of course.

He looks at me and says…

“Dude, you’ve had the “$25m in revenue from Organic Traffic” in your bio for over a year, don’t you think it’s about time to update it?”

He was right…

I calculated GoldenWeb’s generated organic revenue across our internal and client projects at the start of 2023, so it was time for an update…

I guess that’s what happens when you’re busy and have so much going on, you just forget about the non-urgent things, even though my personal brand’s claim does matter.

Anyways…

Last week I FINALLY managed to take some time and review and add up all of the organic revenue generated in the past 2 years, across all of our projects…

I was expecting it, but it feels even better once you see the exact number on the screen.

In the past 2 years (June 2022 to June 2024) we have generated exactly 29,591,670.06 USD in organic revenue.

I’ll round it up to $29.6M, because of character limits in profile bios, but there you have it.

Beyond grateful to everyone who supports me and my team, and the work we do.

I can’t wait to keep crushing it, and proving everyone wrong who says “SEO doesn’t work”, because it most definitely does when you’ve got your processes dialed in.