The Birthdays Design

Art direction and visual identity of the cultural program of the Municipality of Athens, Opanda and Τεχνόπολη Δήμου Αθηναίων - Technopolis City of Athens. A coordinated initiative to strengthen, unify and highlight four emblematic cultural spaces in the centre of Athens. Campaign lasted from June to September 2021.

Overall direction aims to enhance the range of arts through a prism of senses and experiences, a range that connects events and venues with each other, during the Athenian summer. Art performances carry meanings which are coloured and structured through the experience of each creator and viewer. Buildings and outdoor areas, the Attic sky, sounds, movement and the change of temperature of the city compose an experiential experience in the spaces that in turn create memories, senses and emotions.