Adri Groff Designs

From business cards to packaging and serving suggestion cards, this is how Kend’s identity translates across print applications.

A full visual identity system creates consistency, trust and recognisability in a way that a logo alone never can.

Bringing Kend into the digital space where the colours, type, textures and tone work together to create a cohesive experience.

This is where you really see how a full identity elevates a brand beyond just a logo. Every touchpoint feels intentional, recognisable and designed to tell the same story.

Where the brand finally comes to life.
A spacious, serene landing page designed to speak softly, guide gently, and reflect the quiet craftsmanship behind every piece of furniture.

Brief by
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Every touchpoint tells a story.
From catalogues to tags and packaging, each piece was crafted to feel warm, tactile, and beautifully simple — the kind of branding that feels at home in your hands.

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I just had to work in this beautiful brief by

Hope you like my concept :)
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A brand begins with a whisper.
From the first mark on paper to the stories we share online, this identity was shaped to feel calm, grounded, and intentional. A quiet world taking form, one detail at a time.
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Crafting Kend’s brand identity has been such a joy. The kind of project that reminds me why I love design in the first place.

From the logo to the stamps to the tiny details that make a brand feel alive, everything was built to capture the world of handmade, premium butters: warm, elegant, a little rustic, and full of heart.

Here’s a peek at the final identity. A visual story that feels grounded, welcoming, and quietly confident.

Can’t wait to see these elements out in the wild and in the hands of the customers.

BD Mechanical Technologies is a company founded by an engineer who’s committed to precision, hard work, and getting things done right, every time.

My Design Approach:
I designed a modern, geometric logo that communicates strength, precision, and technical skill. The bold, streamlined form balances professionalism with uniqueness, ensuring it stands out while remaining versatile. By focusing on simplicity, clean lines, and a timeless design, the identity conveys trust and engineering excellence without unnecessary complexity. The result is a brand mark that feels both modern and enduring, perfectly suited to BD Mechanical Technologies’ mechanical expertise and future growth.

Designing for dreamers like

When Hanni, a wedding dress designer, asked me to create posts for her Instagram, I knew the visuals had to feel just as elegant and timeless as the dresses she makes. Soft textures, romantic tones, and details that whisper “this is your moment”, all woven together to let her brand shine.

This is why I love what I do: translating a business’s heart and vision into designs that not only look beautiful, but also connect deeply with the people they want to reach.

If you’re a business owner wanting to show up online with designs that tell your story and attract your dream clients - I’d love to create that for you too.

Work with someone who gets the whole picture.

If you’re building or refreshing your business, I’ll help you bring it all together with design that looks great and works.

Ready to simplify and launch with confidence?
👉 Tap the link in my bio to get started.

Feel free to visit my website: https://adrigroffdesigns.com/ or DM me.