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The 3 biggest challenges in GDPR for online media & advertising
https://pagefair.com/blog/2017/gdpr-3-deep-challenges/

The 3 biggest challenges in GDPR for online media & advertising This note explains the three deepest challenges that the online advertising industry must overcome to survive the new European data rules. It also outlines our approach. The General Data Protection Regulation (GDPR) and the ePrivacy Regulation (ePR) pose...

Adblocking: the bad news - and the surprising good news. https://youtu.be/I45JGWOJJ1w?t=10s

Ad-blocking: It's Time to Engage with the Blocked Web The industry's response to ad-blocking tends to evoke a range of emotions, swinging between: denial ("we're doing everything correctly"); anger ("they're ste...

Presentation at the Advertising Research Foundation, San Fransisco, July 2016 Dr Johnny Ryan speaks at the Advertising Research Foundation, San Fransisco, July 2016

https://pagefair.com/blog/2016/discussion-with-jason-kint/

Podcast: discussion with Jason Kint (DCN) I spoke with Jason Kint, CEO of Digital Content Next (DCN), which represents the most prestigious publishers in the world, including The New York Times, The Financial Times, Disney, Bloomberg, Vox. In our podcast we discuss pressing issues for publishers and...

How to calculate CPM, CPC, CPA with our new blogpost http://buff.ly/1lgR2uA

CPM, CPC, CPA: Ad pricing models explained - PageFair Blog Comparing pricing models can be a bit difficult. This post gives a brief overview of each pricing model and explains how to compare their revenue potential.