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How to Win in Q4, Programmatically from Mobfox Blog -10/24/2018 -

How to Win in Q4, Programmatically from Mobfox Blog -10/24/2018 Seasonality IS a thing – almost anyone you ask in the ad tech industry will agree on this one thing; the best quarter of the year is Q4! Demand is rising, traffic is flowing, budgets are being spent and you can even triple your Q1-Q3 profit during this single time period. That said, you still need...

The 4 most important trends in in 2018 are VAST, in-app ads.txt, parallel bidding and audience targeting.
But what about the most important trends of 2019? Let us know what you think!

4 Must-Know Programmatic Trends for 2018 We saw video budgets breaking records in the programmatic funnel in 2017. In an effort to improve ad quality standards across the industry, both buyers and sellers demonstrated willingness to experience short-term loss. Consolidation became the new buzzword and only the strongest SSPs providing uniq...