Kunal Kumar- Ecommerce SEO

4 SEO Strategies we Used to Scale this DTC Brand from 18,000 Clicks to 38,000+ Clicks Per Month!

Before I dive into the strategies, I want to preface this post by saying that the 38,000+ clicks this brand gets per month are ALL to product category/collection pages.

I filtered this graph to only include traffic to product category/collection pages.

This is important so you know that the traffic we drove to this brand wasn't "junk" traffic.

It was 38,000+ clicks a month directly to transactional pages...

Resulting in over 6 figures in organic sales each month.

Now for the 4 strategies...

1. Technical SEO

Every SEO campaign must start with optimizing the technical SEO.

Technical SEO is the foundation of an SEO campaign.

It is the fixing of any errors making it more difficult for Google to crawl, index and rank your site within their search results.

2. Optimized Product Category/Collection Pages

This brand had thousands and thousands of different products, and most of them were different product variations that fit under a singular category.

I.e. they had 30 different types of lawn mower product pages

3. Add Product Category/Collection Pages to Main Navigation Menu

Pages you add to the main navigation menu see a boost in rankings.

Google assigns more value to these pages because they're higher up in the website architecture.

4. Link Building

Link building is one of the most important aspects of SEO.

Without it, you will not rank for the competitive keywords that make you money.

We built a ton of links for this brand, a lot of which went directly to the product category/collection pages.

And that's it!

Those are the 4 main strategies we used to over-double organic traffic to the transactional pages of this brand, resulting in over 6 figures in organic revenue each month.

𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘂𝘀 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘁𝗵𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗗𝗧𝗖 𝗯𝗿𝗮𝗻𝗱, 𝗗𝗺 𝗺𝗲:

Most eCom stores struggle getting traffic to their site

The rules are simple:
1. Focus on collection page content
2. Build supporting blog content
3. Acquire niche relevant backlinks

This isn’t complicated