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Is the logo still the most important part of a brand’s image?
What’s in a brand? Paul Bailey, strategy director at We Launch, argues that a company’s character is made up of so much more than its logo, from its sound to its app icon.

https://www.designweek.co.uk/issues/26-february-4-march-2018/is-logo-still-most-important-part-brand-image/

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Is the logo still the most important part of a brand's image? What's in a brand? Paul Bailey at We Launch, argues that a company's image encompasses so much more than logos in 2018, from sound to smartphone app icons.

The District Consumer Disputes Redressal Forum has directed an eatery to refund Rs 19 overcharged for a mineral water bottle along with Rs 2,000 as compensation and Rs 1,000 as litigation expenses.

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Source: http://www.tribuneindia.com/news/amritsar/consumer-forum-fines-eatery-for-overcharging-for-packed-water/542485.html

Consumer forum fines eatery for overcharging for packed water

Companies will now have to go for joint audits in case a foreign investor insists on having an international auditor, a move that will provide a fillip to Indian audit entities.

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Source: https://economictimes.indiatimes.com/industry/services/consultancy-/-audit/fdi-norms-tweak-joint-audits-to-boost-indian-entities/articleshow/62495813.cms

FDI norms tweak: Joint audits to boost Indian entities The govt's decision is seen as a big step towards boosting the prospects of local auditors amid the backdrop of Big 4 audit firms' sweeping dominance.