Sarathi Strategic Solutions

Features of a Good Brand Name:
1. It should be unique / distinctive (Kodak, Mustang)
2. It should be extendable.
3. It should be easy to pronounce, identified and memorized. (Tide)
4. It should give an idea about product’s qualities and benefits (Swift, Quickfix, Lipguard).
5. It should be easily convertible into foreign languages.
6. It should be capable of legal protection and registration.
7. It should suggest product/service category (Newsweek).
8. It should indicate concrete qualities (Firebird).
9. It should not portray bad/wrong meanings in other categories. (NOVA is a poor name for a car to be sold in Spanish country, because in Spanish it means “doesn’t go”).

Whatever women do, they must do twice as well as men to be thought half as good. Luckily, this is not difficult.
Charlotte Whitton
😉