The Mahua Store

Who knew tech could vibe with nature this well?
At The Mahua Store, we let AI spark ideas, but the soul stays rooted in the earth. Every design is a collaboration—between innovation, craft, and the wild itself. Fashion that’s conscious, connected, and always kind to nature.



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As per the latest All‑India Tiger Estimation reports, India’s wild tiger population reached approximately 3,167 individuals, a figure confirmed in 2023. That means India holds an estimated 75% of the world’s wild tigers. Experts report the overall population has continued modest growth. Between 2010 and 2022, tiger numbers nearly doubled, rising from ~1,706 to ~3,167, a huge success attributed to anti‑poaching, habitat protection, prey availability, and community engagement.

Let’s roar for change, fight for forests, stand for stripes.



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We’re thrilled to reveal our latest collaboration with Featherish! 🦅🌿
This collection honors the beauty of wildlife and birds, with designs that embody the spirit of freedom and nature. Ishwari's unique artistic vision blends seamlessly with our passion for the wild, bringing you one-of-a-kind, nature-inspired pieces that are as bold and untamed as the creatures they represent. 🌍💚

The collaboration between and aims to bring forth the best of conservation work happening at the very grassroot levels. Slide through the post to know more about the beautiful work done by Sanctuary Nature Foundation’s Mud on Boots Project Leaders - Chamru & Sahebram Bediya together with .