midas.essentials

Creating a logo doesn’t define a brand or allows it to stand uniquely in a crowded market . So for people who think it’s just a logo it isn’t . Every little aspect from packaging , marketing , social media , print keeps the designer on edge because each of those elements require a new design element that manages to encompass the details. Yes a logo is a part of the brand theory but it doesn’t end their .

Brand theory of this particular brand helped me realise my own history of traditions of art and craft . It displays the authenticity and encompasses the art that belongs to India .
But this brand was created in the 21st century so yes the branding and the identity it requires should be of now and for the future .
Dm us to create your brand strategy ✨

What is Brand Theory ?
Every Design is based of a concept , storyline , user & audience details .

Midas essentials isn’t just about brand designing , it’s about the brand theory that is generally not displayed by other designers ; well why not add those major details that even get your brand identity in place , help you create that mood board , set off a line of thought .

This post explains the brand theory , client brief and the mood board derived of those details for an Architectural firm in Pune , India .

Dm us or email us today to know more about how your business can apply such Brand theories !