Lemon Design

From the LMN Archives – Grover Auriga
India’s first gold-infused sparkling wine, Grover Auriga is a testament to grandeur—a rare, opulent expression designed for those who celebrate life with extravagance. With 24-carat gold flakes shimmering in every pour, this wine transforms every toast into a ceremonial moment.

When partnered with , the challenge was clear: how do you design for something that has never been done before? We delved deep into inspiration, exploring themes of vastness, luxury, and timelessness. After countless iterations, we found our muse in the cosmos—a realm of abundance and brilliance that mirrors the indulgence of this wine.

The name Auriga, drawn from the Golden Charioteer constellation, set the tone for the brand’s visual and storytelling identity. The label design evokes a subtle balance–taking a minimalistic approach to ensure that the drink itself takes centre stage. The visual language takes one on a journey through sparkling constellations, embodying the experience of savoring this extraordinary wine.

Beyond its aesthetic, Grover Auriga is more than a drink—it’s an experience. A shimmering reflection of life’s finest celebrations, it captures the essence of golden moments in a bottle, reserved for the discerning connoisseur who seeks a toast like no other.