rtCamp

The biggest CMS costs rarely show up during procurement.
They show up years later.

Here's what enterprise buyers should compare before signing ↓

A few years ago, CMS evaluations were largely driven by technical requirements - hosting specs, security protocols, integration architecture.

That’s not how it works anymore.
Today, the brief is just as likely to come from a CMO or a VP of Digital.

The questions have shifted, not “can it handle 10,000 concurrent sessions?” but “can my team launch a campaign page without filing a dev ticket?”

The website isn't a technical system that marketing borrows. It's a business asset shaped by the teams responsible for the digital experience.

AI is accelerating this shift further. Non-technical stakeholders are becoming more comfortable discussing automation, personalisation, and integrations, and increasingly influencing platform decisions.

If your CMS evaluation still starts and ends with technical requirements, you may be solving for only part of the decision.

The rtCamp crew is at WordCamp Europe.

We were at the Contributor Day today, with David leading the Core AI table.

We'd love to meet everyone building WordPress and with it over the next two days.