Syna Identity Studio

Auks Farm offers different cottages, each listed separately on Airbnb, while also being available together for larger gatherings and group bookings.

For this project, we revisited and refined each Airbnb listing — updating images, improving details, identifying gaps, and making thoughtful changes along the way.

In many ways, the process feels similar to renovating a home. Small refinements over time, layer by layer, until both the inside and outside begin to feel more aligned and complete. And much like that, the experience of discovering and staying at the space keeps getting better day by day.

Sometimes, it’s not about changing everything — just refining what already exists.

For Auks Farm, the shift was more intentional — moving towards clearer storytelling, thoughtful details, and a feed that truly reflects the space as a farmstay and the overall experience of staying there.

A small before & after of the Instagram page — where we brought more clarity, helped people feel more organically connected to the brand, and focused on increasing meaningful engagement and bookings, rather than simply chasing followers without real growth.

Branding a stay is about shaping how a place feels before someone even arrives.

Auks Farm is a family-run farmstay tucked away in the quiet, offbeat region of Soreng, Darjeeling, surrounded by a peaceful countryside setting. Still largely undiscovered, it is a place best suited for nature lovers, slow travellers, and those seeking a moment of stillness away from the noise of cities and demanding routines.

Built around sustainable living, the farmstay grows much of what it serves, offering guests fresh, seasonal food sourced directly from the land itself.

Personally, this is the kind of place and way of living we feel deeply drawn to — rooted in nature, slower rhythms, and simple, meaningful experiences. Perhaps that is also why we hope to continue working with brands that value care, intention, and a strong connection to nature.

Our engagement with the brand spans an ongoing journey of shaping perception — from narrative and visual language to digital presence and hospitality-led storytelling.

01.07.2025 — Present

Not just a menu.
A way in.

From table to interface,
the experience continues—quietly.

Scan.
Navigate.
Discover.

Every detail considered.
Even the ones that don’t ask for attention.

Client : Art Café (Kalimpong), Art Café (Lake Market, Kolkata), Cafe Mueller by Art Café (Park Street)

Thrilled to unveil our collaboration with Art Cafe.

A digital extension shaped through storytelling, guided by principles, and defined by a consistent visual language.

Access to the menu remains intentionally tied to the physical space—available through a QR code at the table, keeping the experience rooted in the act of visiting.

An approach that preserves character while extending it into a clear, considered digital format.

A structured approach to building presence across platforms.

From visual consistency to caption systems, the focus was on creating a language that feels recognisable over time—not just post to post.

For Art Cafe, this translated into a balance between atmosphere and clarity—where each piece contributes to a larger, cohesive identity.

Space shaped by locally sourced ingredients, handmade processes, and a deep connection to community and the mountains.

Every detail designed to reflect a way of being—quiet, intentional, and honest.

Our engagement with the brand spanned:
— Art Cafe Kalimpong .kpg : 12.09.24 — 15.12.25
— Art Cafe Kolkata .ccu : 15.02.25 — Present

Work outside of these timelines is not representative of our direction or involvement.

Makeup, but told like a story.

A lookbook designed to hold mood, texture, and detail — not just looks.

For

Thrilled to unveil this stunning logo we designed for

Thank you, Rohit, for trusting us with bringing your vision to life. Your passion and creativity is truly inspiring, and it was an honor to craft a brand identity that reflects your artistry. Here’s to many beautiful stories told through your work!🌟