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Meta's WhatsApp launches new AI tools for businesses - ET BrandEquity WhatsApp AI Tools: Meta launches first AI-driven ad targeting program on WhatsApp to boost revenue. CEO Mark Zuckerberg unveils tools for businesses at a Brazil conference, shifting WhatsApp's stance on targeted advertising and enhancing customer engagement.

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People don’t hate marketing, they hate what they think marketing is..

Marketing is a process
Marketing isn’t the same as telling people to “buy” or pitching what you’ve made.
That’s only a singular portion of what marketing is, because: marketing is a damn process.

Marketing is simple(ish)
Understanding what marketing is, is simple. Applying what marketing is, is only complex in that it can require a lot of steps to do correctly.
But really, marketing is listening to what people want from you and then creating it.

Marketing requires trust and consistency

Marketing isn’t pushing circles through square holes
Your business, your rules for marketing. You get to set the tone, style and methods for going through and creating your marketing plan with your audience.
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