The Brand Project

Once upon a time, it was 2016 🤍

If I had to describe this year with a single word, it would be COMMITMENT.

Professionally, it has been one of the most demanding years since 2019. A year of stepping into the unknown and trusting the process:

• I spoke and mentored at events within my industry.
• I consolidated new brands and worked on multiple new projects.
• At , we delivered more than 7.000 items made by us: shoes, handbags, and jackets.
• The team changed and grew significantly… 12 people between turnover and expansion.
• My office transformed again and again to adapt to new needs.
• I managed in parallel two completely different companies: one B2B service business and one B2C product brand.

It was a year in which, by surrendering to the process and trusting my capabilities, I proved to myself that I am capable of far more than I once believed. Because in surrender there is acceptance, freedom, and ultimately, growth.

It was also a deeply personal year. In the attempt to find myself again after motherhood, I lost myself many times, only to rediscover the 35-year-old version of me: with a family, a changed body, less time for herself, but far greater clarity. I learned to delegate, to let go, to surround myself better, and to accept not only that I cannot do everything, but that I no longer want to do everything.

A year of self-analysis, pivoting, and breaking through constant bottlenecks.

What a year.
Thank you ❤️