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SEO Issues Thread #1 Text to code ratio < 10%:

John Mueller, a Google employee, on the ratio of the code and content of a page:

"I wouldn’t focus on a metric like that unless there is something of value you can pull out of that for the users. Maybe what you could be looking at there is seeing that these pages are bloated HTML and when you serve them to users, especially on mobile, it slows everything down. Thats one aspect that could be playing a role there, which is more between you and your users.

But at least from a search or SEO point of view, we don’t look at the text to HTML ratio at all."

Despite this being an indirect Google ranking factor, it is not recommended to “pump” a HTML code relative to the useful content at a page, as it might have an indirect negative influence over your website. Redundant HTML code might slow down the page loading as well as its analysis by search robots.