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Choosing The Right E-Commerce Platform Is Critical To Your Success You might think e-commerce is a fully automated business model that doesn't suffer the same pains as, say, brick-and-mortar. But in some cases, it can be even more challenging than a more conventional company, simply because it is so reliant upon one single variable: a third-party platform.

Should you AMP-lify your site in 2018? AMP can offer some serious benefits, even for e-commerce (one business saw conversion rates improve 100%), but implementing it sloppily will come back to haunt you. Check out case studies and analyses that just may convince you to accelerate your mobile pages in 2018.