Digital Boom

From restaurant tables to supermarket carts, Egypt’s new Ramadan campaign brings in a “future doctor” at the moment of excess.

Each time someone overorders, the diagnosis arrives instantly: insulin injections, chronic medication, long-term treatment.

Developed with Tarek Nour Communications and DDB Egypt, the campaign challenges Ramadan’s culture of overconsumption.

Read the full breakdown on Digital Boom.

Egypt Health Ministry Introduces “Future Doctor” in Ramadan Campaign Egypt’s Health Ministry launches a Ramadan campaign using a “future doctor” concept to warn that overeating can lead to insulin use and chronic disease.

Meet Ahmad Yousry, CEO of Rabbit - the man who brought 20-minute delivery to Egypt and Saudi Arabia!

Started at Vodafone, worked at Uber Egypt, then co-founded Rabbit in 2021 with a record $11M pre-seed. Now serving 1.4M+ users with 95% on-time delivery.

His motto: "We're in the business of time... we sell peace of mind."

From engineer to regional startup leader - what a journey! 💪

Read his full story:

Ahmad Yousry: From Telecom to Quick‑Commerce Leader at Rabbit - Digital Boom Explore Ahmad Yousry’s journey from Mobinil, Vodafone, and Uber to co-founding Rabbit, MENA’s fastest-growing quick-commerce startup.