Telamon

While everyone talks about design and cameras, Samsung has shipped more smartphones than Apple and taken the lead. In the latest quarter, Samsung shipped around 60 million phones, compared to just over 50 million by Apple. This means Samsung holds about 21% of global shipments, while Apple has around 17%. This matters because a bigger install base drives app revenue, services, and future upgrades. Experts pay attention to who controls volume, as that’s where long-term ecosystem power really comes from.

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