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All empires eventually fall, and it seems the creative software industry has collectively decided that Adobe’s time has come. The Creative Cloud provider’s suite of design tools have been considered the industry standard for decades — despite unpopular decisions to fully embrace generative AI and abandon software licenses in favor of expensive, complicated subscriptions.

Pricing in particular has given competitors an opening to attack. Some of the best alternatives aren’t just undercutting Adobe’s price — they’re available for free. People love free.

One example that was announced this week is Autograph, motion design software akin to Adobe After Effects. Autograph was acquired by Cinema 4D maker Maxon last year, and has now been relaunched with free access for individual users. It initially cost $1,795 for a permanent license (or $59 per month on subscription) when it launched in 2023, which was a hard sell compared to the $34.49 per month standalone After Effects subscription that Adobe demanded, and continues to charge today. And while Autograph isn’t directly comparable, it provides a similar suite of animation and VFX tools and doesn’t charge a dime.

Image: The Verge; Shutterstock

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