METJI Digital

𝐈𝐬 𝐢𝐭 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐭𝐨 𝐫𝐞𝐥𝐲 𝐬𝐨𝐥𝐞𝐥𝐲 𝐨𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠? - 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐬𝐮𝐠𝐠𝐞𝐬𝐭?

Given the present digital phenomenon, many of us believe that focusing on digital channels such as social media and earned media channels may help businesses save money.

But the Truth is different,

A study undertaken by the Ehrenberg-Bass Institute for Marketing Science found that sales decline when a brand stops advertising for long periods.

The Research has found that,

-When a brand stops advertising for a year or more, sales decline yearly, falling 16% after one year and 25% after two.

-The smaller brand typically suffers more, with more prominent brands relying on market dominance.

Are you a Growth Mindset Person or a Fixed Mindset person?

Comment your answer.

Humans are creatures -- so visual, in fact, that plays a much bigger role in influencing what we purchase than we might think.

See which capture what types of Response.

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https://www.metji.com/2020/04/25/brand-color-and-its-psychology-to-win-customer/