Lana Visuals

You might have heard about the new changes happening on Instagram for a while now. Some accounts have noticed lower engagement, fewer likes, and this is happening for a reason. The algorithm has changed, these are the key factors that influence posts` and stories` rank:
☑️ your post information (the time, when it is posted, likes, if it's a video how long is it, location).
☑️ information about the person that liked your post & how he/she has interacted with your profile
☑️ activity, interests, amount of posts was liked
☑️ history of interaction

📝 Besides these factors, you might change the caption structure now. Put the hashtags into the caption, hashtags in the comments aren`t recommended. Then, fewer, big ones (ex. that have 100.000 and more) and relevant hashtags are considered better than 30, small ones (ex. few thousand and more). It`s still a question of how many hashtags to use in the post. I suggest using 10-12 per post.
How are you dealing with the new algorithm? is it helped you to get more engagement or otherwise? Let`s have a discussion in the comments below 🍊
Are You Branding

4 Ways To Authentically Get Instagram Followers

You might wonder about getting real followers to build your authentic community and loyal clients. It can lead to a headache seeing the followers not growing, and maybe people are unfollowing your brand. Here are reminders to keep your community active:

1. It is not news but posting consistently is the key. Easy to say, but hard to keep posts scheduled every time. Alongside the other business duties, this might be a challenge. I would suggest planning 9 posts (3 rows) and write captions whether you`re inspired.

2. A strong first impression
7 seconds are needed for the first impression. Your bio, visuals first things that pop out to people. Needless to say, a captivating profile might lead people to follow you.

3.Right caption strategy
Are your captions with a strong call-to-action?
Consider this strategy. Have a headline up to 2 sentences with something thought-provoking or exciting to grab the attention.
Then what context your followers should know. Divide paragraphs into sections, this way it is easier to read. Remember that part of your caption is value. It might be a story, answering FAQ.

4.Last but not least, CTA (call-to-action). It can be leaving a comment on a post or redirecting to the link in Bio.
Tips have been given to you, now it`s time to experiment and check the analytics for results.

What ways work for your brand and what doesn't? Tell me in the comments below 😊

You need to use this update! One of the predictions I told you last year is killing right now.
Shopping Tool on Reels. Perfect for brands. If you have an e-commerce shop online or Shopify website, for example, this tool is made for you.
Where to find it?
Once you created a Reel, go to Share to, then you see the option to tag products. Choose the products that you mention on reels. That`s it!
I think Instagram made a perfect tool for brands as Reels mow get so many views and engagement.

Have you been using it already? Tell me if you love this tool.