World e-Com

🌍 Online Markets in Africa: Fast Growth, Great Potential
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📌Electronic commerce is gaining momentum in Africa as Internet access expands, trust grows and logistics modernize. No market has more growth opportunities than Africa.
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🔹 People in the West usually perceive Africa as a poor continent, where anything that is not strictly necessary-such as online shopping-is a luxury for a small elite. The reality, of course, is much more complicated than that.
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🔹 Africa has a young population, fast-growing cities, and rapidly increasing disposable income. It is home to 54 countries, each at a different stage of economic development. Africa's most populous country, Nigeria, also has the largest economy, ahead of many developed countries, including Ireland, Israel and Norway.
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🔹In Africa, online retail revenue is estimated at about $20 billion a year, which is only 3.5% of total retail sales. Thus, online sales for all of Africa are at a lower level than in Australia. However, Africa's population of 1.35 billion is on par with China. Unlike China, Africa's population is growing rapidly, so the demographic skew in favor of young people will continue for decades to come.
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👉🏻 This means that Africa is well positioned for rapid growth in both the overall economy and e-commerce. It will take a few years for it to overtake countries like China, the U.S. and Japan, but Africa's e-commerce market of the future could become the largest in the world.

❗️10 Amazon list design tips that drive sales ❗️
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Amazon is a huge marketplace, with hundreds of millions of shoppers browsing the site every month. But whether you're a successful brand or a popular e-commerce seller, if customers can quickly find and browse your products on Amazon, your company is sure to stand out in a sea of competition.
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🤔 What should you include in your Amazon Product List?
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📝1. Product Name.
The product name is often the first thing a potential customer notices on your list, which is why it's so important that your name is well thought out to grab attention. Amazon allows up to 200 characters per title for most product categories, but 100 to 150 characters will probably be enough to provide the best way to interact with customers.
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📸2. Product pictures.
This may be the most obvious, but your product images need to be of high quality if you hope to turn clicks into customers. The best Amazon sellers tend to include five to eight images in their listings, although six images seem to be a sufficient number that informs rather than overwhelms customers visiting your page.
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🎫3. product description.
The best product descriptions combine creativity with keyword optimization to improve your rankings and increase conversions. These descriptions can have a huge impact on a customer's perception of your product(s) and can convince them why they should buy from your brand rather than follow what a competitor offers.
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🆙4. product features.
Product features are usually displayed in the form of markers, which are much easier and easier to read than large blocks of text. Most stores stick to about five list items for each product to really hone in on its main attributes or assets. It's also recommended that you include unique elements that set your product apart from similar sellers.

🏴☠ WARNING! Scammers.
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Today we want to tell you about the most popular ways of fraudulent returns.
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1️⃣ The box is empty. The buyer can use pre-paid labels and shipping service to avoid registering low weight in the postal system. The package contains dirt, debris, or even potatoes. The goal here is to make the return look genuine when it is processed or weighed.
It's a different product. There have been known cases where customers have sent older models or cheaper versions of smartphones and other electronics.
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2️⃣ The returned item is a counterfeit. It's dangerous. Not only can the buyer get the genuine product for free, but if you dispute it, you can claim that you sold them a counterfeit. Will you be able to prove that this is not the case?
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3️⃣ The product is damaged. Customers have been known to accidentally bend or cut an item when unwrapping it and then deliberately compound the damage to cover up their mistake and claim that the item was received as it was.
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4️⃣ The goods were used. This is sometimes referred to as "free rent" or "closet." It's so common that companies are now trying to create online clothing rentals as a new business model. You get late returns. Customers can return items within the allowed return period to put more pressure on the retailer to process the return quickly.
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5️⃣ Parcel does not arrive. Amazon and eBay will often process the return before the seller receives the return, and buyers can take advantage of this and not ship the item at all.
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☠ If you outsource order fulfillment to a third-party logistics company (3PL), you will be relying on them to verify your returns and take appropriate action. Some 3PLs provide a wide range of return processing services, while others will simply send the return back to you.

How do I prepare for VAT changes in e-commerce in the European Union?

1) Analyze your supply chain to determine your VAT obligations and potential new reporting obligations.
2) Make sure your ERP systems are capable of determining VAT rates based on where your customers are located in the EU.
3) Consider whether it makes sense to join an OSS scheme for your business or whether you should keep your existing VAT registrations.
4) Plan ahead if you need to opt out of EU member state registration to reduce your compliance burden.
5) Designate an IOSS intermediary if you are outside the EU and plan to choose this scheme. This may mean that guarantees will be required, which may incur additional costs for your business, which you should take into account.
6) Talk to the marketplaces where you sell goods, as in certain scenarios they will be considered suppliers of your goods for VAT purposes.

To learn more about export strategies to the European Single Market and CIS countries, please follow the link in your profile header📌

❗️10 Советов по оформлению списка товаров на Amazon, которые стимулируют продажи ❗️
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Amazon-это огромный рынок, где сотни миллионов покупателей просматривают сайт каждый месяц. Но независимо от того, являетесь ли вы успешным брендом или популярным продавцом электронной коммерции, если клиенты могут быстро найти и просмотреть ваши товары на Amazon, ваша компания обязательно выделится в море конкурентов.
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🤔Что Следует Включить В Список Продуктов Amazon?
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📝1. Название продукта
Название продукта часто является первым, что потенциальный покупатель замечает в вашем списке, поэтому так важно, чтобы ваше название было хорошо продумано, чтобы привлечь внимание. Amazon допускает до 200 символов на заголовок для большинства категорий продуктов, но от 100 до 150 символов, вероятно, будет достаточно, чтобы обеспечить наилучший способ для взаимодействия с клиентами.
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📸2. Фотографии товара
Это может самое очевидное, но изображения вашего продукта должны быть высококачественными, если вы надеетесь превратить клики в покупателей. Лучшие продавцы Amazon, как правило, включают в свои списки от пяти до восьми изображений, хотя шесть изображений, по-видимому, являются достаточными количеством, которое информирует, а не перегружает клиентов, посещающих вашу страницу.
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🎫3. Описание продукта
Лучшие описания продуктов сочетают креативность с оптимизацией ключевых слов, чтобы улучшить ваш рейтинг и повысить конверсию. Эти описания могут оказать огромное влияние на восприятие покупателем вашего продукта(ов) и могут убедить их, почему им нужно покупать у вашего бренда, а не следовать тому, что предлагает конкурент.
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🆙4. Характеристики продукта
Функционал продукта обычно отображается в виде маркеров, которые намного проще и легче читать, чем большие блоки текста. Большинство магазинов придерживаются примерно пяти пунктов списка для каждого продукта, чтобы по-настоящему отточить его главные атрибуты или активы. Также рекомендуется включать уникальные элементы, которые отличают ваш продукт от аналогичных продавцов.
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💶Французский стартап Mirakl закрыл очередной раунд финансирования серии Е в размере 555 миллионов долларов
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После этого раунда компания оценивается в $3,5 млрд. Mirakl поможет вам запустить торговую площадку в вашем интернет-магазине для конечных клиентов или для клиентов B2B. Это рынок программного обеспечения как услуги, то есть Mirakl управляет площадкой за вас. Silver Lake возглавляет инвестирование, в нем также участвуют существующие инвесторы 83North, Elaia Partners, Felix Capital и Permira. Благодаря сегодняшнему раунду финансирования Mirakl переживает резкий скачок в оценке, поскольку в прошлом году компания закрыла раунд финансирования в размере 300 миллионов долларов при оценке в 1,5 миллиарда долларов.
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Среди клиентов Mirakl - ABB, Accor, Airbus Helicopters, Carrefour, Express, Leroy Merlin, The Kroger Co и Toyota Material Handling, Fnac, Etsy, Conofarma, Cdiscount.
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