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SEO for the AI era. No jargon. No contracts. Just results. We fight for the underdogs and put our skin in the game.
14/11/2025
Richard Ker will be speaking at Answer Engine 2025 Conference that Zicy.com & Growth.Pro are organizing.
A digital storyteller maestro with close to half a million followers on socials worldwide.
Visit the event page here >> https://lnkd.in/dayxgyXx
Richard Ker — “How to Make the Internet Work for You (Even When Nobody Clicks)”
The art of virality for AEO/GEO — how to create omnichannel, share-worthy content that fuels both social sharing and AI indexing.
Subtopics:
- Virality as Visibility: Every retweet, quote, or repost is training the AI to remember your brand’s story.
- The Viral Graph Effect: How one piece of high-engagement content gets you cited in hundreds of derivative articles, posts, and AI summaries.
- Engineering Contagious Ideas: Psychological triggers behind content that AIs and humans can’t stop repeating.
- From Micro-Content to Macro Authority: Turning social sparks into knowledge graph dominance.
- The Infinite Loop Strategy: How to make every viral moment feed back into your SEO, PR, and AEO frameworks for compounding visibility.
“You’re chasing likes — while your competitor is chasing immortality. Viral content doesn’t just trend; it trains the AI to remember.”
Search is evolving from 𝑡𝑦𝑝𝑒𝑑 𝑘𝑒𝑦𝑤𝑜𝑟𝑑𝑠 to 𝐴𝐼-𝑑𝑟𝑖𝑣𝑒𝑛 intent.
Your product variants must evolve too.
One eCommerce brand aligned their product variants with AI-queries and saw:
• +215% purchases
• +74% revenue growth
..all by making their variants 𝐴𝐼-𝑟𝑒𝑎𝑑𝑦.
This is the future of product SEO:
From keyword targeting → to 𝐴𝐼 𝑎𝑛𝑠𝑤𝑒𝑟 𝑜𝑝𝑡𝑖𝑚𝑖𝑧𝑎𝑡𝑖𝑜𝑛.
The era of “just SEO” is ending. AI search like ChatGPT, Perplexity & Google’s AI Overviews are replacing traditional results with instant answers. If your site isn’t optimized to be cited by AI, you’ll soon vanish from visibility. Early adopters are already getting 80+ AI citations while others lose up to 60% of traffic. Don’t wait until your clicks disappear — be the 𝐚𝐧𝐬𝐰𝐞𝐫, not just another result.
𝐖𝐞 𝐠𝐨𝐭 𝟏𝟎𝟎% 𝐦𝐨𝐫𝐞 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐛𝐲 𝐢𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐡𝐢𝐠𝐡-𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬.
The secret? Optimizing for AI search engines, not traditional Google.
𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬:
• 100% more impressions
• 14.63% revenue growth
• 23% more clicks
• 300+ clicks on single pages
We focused on bottom-funnel, high-intent keywords optimized for ChatGPT, Perplexity, and Google AI Mode.
This is Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) in action.
In the era of AI search, ranking isn't enough. You need to rank where it matters—and for people ready to buy.
Are you optimizing for AI search yet?
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