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A brand expresses a sense of occasion and sends a message to the surrounding through design.
20/03/2026
Celebrate with purpose, simplicity & strength…
Reset The Machine: You need 35-45ml water per kg bodyweight. Stay hydrated, stay structured!
Carry the journey, made to remember…
17/06/2025
Trendy fades, trust & loyalty doesn’t.
A combined Australia & New Zealand team taking on the British & Irish Lions! What a massive and historic opportunity to create an amazing jersey & back it up with some quality merch.
The minds at would not have this. Between the two countries they have historic figures, references, art and culture. They could have commemorated this game beautifully.
The designers at New Balance. Clearly annoyed they’ve been taking away from an ultra marathon or a soccer contract pumped out this insult to our eyes and rugby heritage probably in six minutes.
Where are the rugby loving & rugby
savvy designers are there any left?
15/04/2025
Innovation meets endurance, for those who never stop moving…
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