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AVOID THE "WHY ME" STORY: TRADEMARK. (Part 1)

Building a business can be demanding. Choosing the right slogans, designing captivating logos can be tedious as well.

If you have an invention, would you want it to be replicated without your consent? Would you want to make money from this invention? If not, then think about intellectual property rights protections listed on the design.

Before "them run you street', protect yourself today and avoid the "why me" story at last. In this four (4) part series, we'll show you how to avoid the "why me" story via intellectual property rights protection.

For today, we will begin with trademark. What is a trademark and what are the benefits?

WHAT IS TRADEMARK?

Simply put, a trademark is a symbol, word, phrase, design, or combination of these elements that distinguishes the goods or services of one business from those of another.

BENEFITS OF TRADEMARK.

Trademarks provide numerous benefits to businesses, including:

Legal protection: Trademarks are legally protected intellectual property, which means that a business that owns a trademark has the exclusive right to use that trademark in connection with the goods or services it represents. If another business uses the same or a similar trademark, it can be sued for trademark infringement.

Exclusive Rights: A trademark gives the owner exclusive rights to use the mark for the goods or services it represents. This means that no one else can use a similar mark or a confusingly similar mark in the same industry or market.

Brand recognition: Trademarks help businesses build brand recognition and loyalty. A strong trademark can help a business stand out in a crowded market and become easily recognizable to consumers.

Competitive advantage: A trademark can give a business a competitive advantage over other businesses in the same industry. By owning a trademark, a business can prevent others from using a similar mark and diluting its brand.

Licensing opportunities: A business that owns a trademark can license it to others for a fee. This can be a significant source of revenue for the trademark owner.

Increased value: A trademark can increase the value of a business. If a business owns a valuable trademark, it can be a valuable asset that can be sold or licensed to others.

Overall, trademarks are an important tool for businesses to protect their brand, build customer loyalty, and increase their competitive advantage.

Do you need assistance on how to get this done? We at Glimsource, your foremost one stop business development will be glad to assist.

Talk to you today!

CELEBRATING OUR PARTNER: OYEBOLA COKER

Oyebola Coker is a passionate and enthusiastic Intellectual Property Lawyer. She has widespread experience in all aspects of Intellectual Property Law.

She has helped small and Medium Scale Enterprises (SMEs) and big brands secure and protect their intellectual property rights.

Personally, and collectively, she has handled both contentious and non-contentious Media, Entertainment, and intellectual property matters in Nigeria.

These are cases relating to trademarks, copyrights, patents, designs, Brand identification and Protection, Talent endorsements, Media and Entertainment partnerships, and Entertainment Disputes.

She has successfully resolved copyright conflicts, Trademark infringements, and endorsement disputes while helping her clients make commercially viable decisions.

She holds a Bachelor of Law (LL.B) from Obafemi Awolowo University; Barrister at Law (B.L), Nigerian Law School. She is a member of the Intellectual Property Association of Nigeria (IPLAN) and also a graduate of WIPO (DL).