Nxtpro Consult

3 Positions To Choose From In Creating Ads Copy

Positioning is the angle through which a marketing message (sales copy) is delivered.

It explains to the target audience why the narrator/speaker is qualified to speak, teach, or recommend a solution.

This is what sets products or services apart. It is driven by perception and helps justify the value and pricing strategy.

The following are 3 positions to adopt in delivering a marketing pitch/message:

1. The consumer Advocates.

Deliver the message in a way that shows empathy to the audience's experiences.
Show that the message is shared as a solution to help the audience avoid wasting time and money.

2. The News Reporter.

Here, present an exiting case study of a new and an unusual solutions to an urgent problem. Like a news reporter unveiling a breaking news!

3. The Reluctant Hero.

This is delivered from the angle of someone who while doing some research, discovered the perfect solution to an identified problem and decides to put on a training to help people overcome their pain points.

Positioning is the key element that builds credibility in a marketing message. Choosing any of these 3 characters in a presell copy will ensure the success of the marketing message and ads campaign.