Coach Winnie

What really make people buy? 🤔

This question has been on the lips of every business owners, both big and small

And I'm here to give you a straight answer to this question, just stay with me...

People are not only buying from you because your product is good.

Many times, they buy from you because they feel like:

"This person understands my problem."

You as a business owner should make your customer feel emotionally understood.

You should not just talk about your product alone, but also talk about your customer’s experience, their frustration, their fear, or their desire.

Here are the 5 buying triggers you need to activate to make your customer buy from you:

📍PAIN - acknowledge the struggle your customer’s are experiencing

📍 INSIGHT - show them something they didn't know before

📍 TRUST - demonstrate you've done this before. Make them believe you

📍 TRANSFORMATION - paint the picture of AFTER when they use your product

📍 URGENCY - give them a reason to act NOW

Every great sales post (and sales conversation) activates these 5 triggers.

📌 So save this and use it in your next offer post

Which trigger do you feel is weakest in your content?

©️ Coach Winnie
Your Business Bestie || I help small business owners get more sales online through simple content and marketing strategies.