Charles FOHOW

In As Much As This Is the Hardest Part of E-commerce, This Is What We Will Be Handling

Last year taught us a serious lesson in business planning and Market Testing.

"In Nigerian e-commerce, distribution can humble you.

You launch adverts, orders start coming in, your phone keeps buzzing, and for a moment you feel like a real boss in the market.

Then logistics enters the chat.

A customer in Ibadan says:
“Please dispatch today o.”

The rider replies:
“Sir, that area is far.”
Another customer says:
“I have travelled, can you deliver next week?”

One says:
“I’m not with cash right now.”

Another says:
“I ordered two, why are you bringing two?”

That is when you realize something very important:
E-commerce is not just about selling products.

It is about getting the product to the customer smoothly, quickly, and without frustration."©

This is From someone, but
In As Much As This Is the Hardest Part of E-commerce, This Is What We Will Be Handling with Multi-Marketing Structure.

Advertisements bring the orders.

Marketing brings the customers.

But distribution is what determines whether the business survives or not.

Last year, this part of business really distracted our plans.

We thought Alot about the distribution structure, How to handle the pressure etc.

So we stepped back.
We studied the system.

We analyzed the problems.

We find out that the solution is what we have done before

We Re-tested the methods.

Today, we can confidently say:

We have fixed it.

We have tested it.

And we are ready to implement it.

Because once distribution is properly structured:

Orders move faster
Customers become happier
Returns reduce
And the business grows smoothly.

In simple terms:

Ads bring the Sales.

Distribution brings the headache.

But once you fix distribution, the business becomes sweet. 🚀

— Digital Capacity Ng Ltd —
Multi-Marketing Structure Company