Smartex Designs

Day 0 once again.

I first came across .digital through a Facebook post she shared in Naija Graphic Design group in 2023.

In that post, she encouraged beginners to stop comparing themselves to designers who had been in the game for years.

At the time, I was just starting out and I needed to hear that.

I was already comparing my work to people like Ajala Victor and Tobiloba Otun (Dexios), and it was doing more harm than good 😂

Since then, I’ve been quietly studying her works and her approach to branding.

So when I later saw her tweet about her graphic design mentorship program, it felt like the right moment to go back and relearn things properly.

For context: my entry into design was through a logo design course, not traditional graphic design.

I never really learned the foundations the “classic” way. My background in brand identity (plus a lot of YouTube, design books etc) helped me fill in some gaps.

It allowed me to work with great brands and amazing people. But I’ve always known there were foundations I hadn’t fully learned

Now feels like the right time to push that knowledge further.

That’s why I’m genuinely excited to be learning from her over the next 3 months, and documenting the process 🙂‍↕️

Designing for family can be tricky, but also rewarding.

Last year, my aunty reached out to help redesign her business logo. She was expanding the business, and the old logo wasn’t cutting it anymore.

It was basically a phone mockup in PSD format, which already made things pretty limiting.

Since the business name (N.E.O) is an abbreviation of her full name, I decided to lean into that instead of forcing an icon.

I designed a wordmark to represent the unity of the three names and stripped away the dots to keep things clean and flexible.

Nothing too complex.
Just something that could actually grow with the business and she loved the final outcome 🙂‍↕️

New Adventure 🎉

This whole design thing started from a free class I attended in November 2022 and it's been a grace-to-grace journey ever since.

Today I’m honoured to join as a Creative Design Associate.

This wouldn’t have been possible without God's grace, my family's guidance, your support, the designers who challenged me, and the clients who gave me a shot when I was just starting. I'm grateful 🙏🏽

To the entire People’s Project team, thank you for the warm welcome. I look forward to the work we will do together 😌