Remilekun Ajayi

Esther, Sophia, and George. Imagine how many friends you'd have to make to build a successful business empire.

Well over 100, 1000 or 1,000,000?

But thank goodness you don't have to make or keep that number of friends irl (in real life).

With the power of tech and the proper steps, you can convert an average Joe/Jill who knows nothing about you into your friend (well, customer).

How? A couple of things.

It's what brands like Jumia, Amazon, etc., do to sell to thousands of people regularly...

👉 Create immense value and make it easy to access
(This is where caring comes in.

Friends are supposed to be caring, yeah?

You need to care about your market.

You've got to know what people desire - or what pain they are trying to kill.

Then as a good friend, you need to make it easy to access what will help them fulfil that desire or drive their pain away - your product, services or platform)

👉 Get your potential friends (customers) to see it with marketing
(Be creative with this)

👉 Deliver the value you promised!
(This is where you get them to deepen the relationship they have with you or your business.

You’ve told your friends you can be of help, so deliver and over deliver if you can.

If you play this part well, you’d have a lot of friends who will tell other friends who care to listen about your business)

Have you been considering these three things?

Don’t have a content strategy you can bank in?

But you want to increase how well your brand is known,

grow your following or community,

and make more sales?

Give this a go!

PS. Do you have a content strategy or you post whenever inspiration hits?

——

Do I even need to create content?👇🏽

Do I need to be consistent?

Do I need to invest in branding?

The simple answer? Yes, Yes, and Yes.

You can think of your content as a silent ambassador or ghost worker that converts onlookers to fans—fans to customers—and customers to super fans.

And when you get your branding right, you’d have people who’d tell other people who care to listen about you and your offerings: your products or services.

For example, It’s been more than a minute since I’ve been active on this platform, yet I still keep getting clients and innumerable opportunities.

You can achieve a similar result if you try this.

1. Figure out how you can be of value with your offerings: skills, talents, products and or services.

2. Identify who will find your offerings helpful. Experts call them your target audience.

And your target audience has a desired goal or result.

But guess what? Some obstacles or challenges are blocking them from reaching that desired goal or result.

Take note of these obstacles or challenges.

3. Create relatable pieces of content that’d gradually help your target audience scale their obstacles, so they can see more of your content or offerings: your products or services and reach their desired goal.

P.S. If you push out these relatable pieces of content consistently, you’d be using the power of the internet to grow your influence, bank opportunities or make profits over time.

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