The Ecom Lens

When it comes to closing sales, you need to reduce and limit the number of things your customer has to do before they place an order.

On Instagram & Facebook, we're used to
1. Send a DM
2. Make Payment
3. Receive item

Do not things like
1. Screenshot the product & DM for price.
2. Send an Email
3. Confirm the email
4. Pay on WhatsApp only
5. Delivery takes 10 day

etc etc.

Reduce your order process to a maximum of 3 actions and watch people buy from you.

Follow to learn more.

These 2 terms are used a lot and are often misinterpreted.

Knowing the difference helps you to create strategies that handle each of them as it affects your business.

This is an excerpt from my book "Building the Confidence to Sell" and you can get it on ecomlens.com