APM Consult

3 Costly Mistakes That Limits Your Online Marketing Strategy (continued)

Mistake #3: Selling To Critics Instead Of the Customers

I have seen a ‘terrible’ sales copy bring in so much sales while a ‘standard’ copy do badly. You may say why call it terrible if it brings home the goods? It is because it is not appearing polished with grammar and feature jargons… just stories and bla bla bla. But it made a whole lot of money.

The secret is simple; the copy sold to the customers and not the critics.The goal of a good sales copy is not to win a Nobel Prize in literature but to simply make people buy what it is selling. Your online marketing strategy will fail if your plan is to appear like other successful companies. What works for them may not work for you. And your goal, if you want your online marketing to succeed is to find what works for you. If you ask me, I would say the customer should determine the kind of approach you adapt.

In my experience as The Supplement Copywriter, I have realized the power of story in selling products. Stories are relatable. The ordinary man appreciates stories and so does the high and mighty. Stories communicate complex concepts in simple unforgettable ways.Companies make a mistake of showing off their capabilities to put the competition off.

Awards, accreditations, sales figures… All these just to make a statement to the adversary or should I say competitors. It’s an error stemming from a wrong perspective. Focus on the customer; his needs, his fears and how your product alone can solve these.The opinion of critics matter... I guess, but nothing is more important to the survival of a company than its sales figures.

You will have to concentrate on that when developing your sales strategy and copies. Your focus must be on getting a good bottom line. So set your perspective correctly, sell to the customers and not the critics.

to be continued...

3. User website

The third kind of website that your business may need is a subscription website. It is also called user website. It makes big sense to those who offer professional services to a set or group of people.

If you are into selling courses, videos, or social networking or even business networking, this type of website is good for you. This kind of website is heavily data driven. It's big and quite expensive to maintain.

A website like LinkedIn, Facebook and Instagram are all user end website. Users log in to their dashboard to enjoy the product or service that your business offers. It doesn't need to be as huge as Netflix.com before you get started but if you have consistent content or service for which people can subscribe to, this kind of website will work well for you.

If you want further consultation on the particular kind of website your business truly needs, visit us on www.apmconsultonline.com . Be rest assured, you are in the right hands.

Enjoy you day!