Ellae Creative

"Yes, the Meatball lollipop is real

This summer, IKEA and Chupa Chups are launching a real, limited-edition meatball-inspired lollipop. Blending a beloved Swedish classic with Chupa Chups' playful creativity, this unexpected treat puts a fun twist on familiar flavours and yes, it's fully vegan."

Pepsi’s 2026 Super Bowl commercial, titled The Choice, stars a polar bear in a playful take on the long-running cola rivalry. The spot opens with the bear taking the iconic Pepsi Challenge, a blind taste test between Pepsi Zero Sugar and Coke Zero Sugar and surprisingly choosing Pepsi.

The ad was directed by Oscar-winning filmmaker Taika Waititi and revives Pepsi’s classic marketing rivalry while tapping into nostalgia and humor, bringing one of the most recognizable symbols associated with Coca-Cola into a fresh narrative centered on Pepsi’s taste.