PodCrumbs

I recently listened to Acquired’s breakdown of Hermès, and one lesson stood out immediately: The companies that survive for centuries aren’t the ones that resist change.

They’re the ones who know exactly what should change and what should never change.

Hermès began as a horse harness workshop.
Today, it’s one of the most admired luxury brands in the world.

Here’s how it happened.

Swipe through →

Follow for Part 2 of the Hermès story.

I recently listened to Acquired’s Coca-Cola episode, and one lesson hit me harder than any business framework.

Sometimes your biggest mistake isn’t having too little data.
It’s trusting the data too much.

In 1985, Coca-Cola made one of the most infamous decisions in corporate history.

The numbers said they were right.

The customers said they were wrong.

Here’s what happened.

Swipe through →

Follow for Part 4 of The COCA-COLA: The Complete History and Strategy

I recently listened to Acquired’s breakdown of Coca-Cola with Ben Gilbert and David Rosenthal.

What fascinated me wasn’t the drink.
It was how a $1 contract accidentally created one of the most powerful distribution networks in history.

And how the same contract nearly destroyed the company decades later.

This is one of the most valuable business lessons I’ve heard all year.

Swipe through →

Follow for Part 3 of The Coca-Cola Story.

The world's most recognisable brand started with a wounded pharmacist trying to solve his own addiction problem.

Not with a grand vision.

Not with venture capital.

Not with a business plan.

What happened next became one of the most important stories in business history.

And a $1 contract would eventually change global capitalism forever.

I listened to the deep dive history on the Acquired podcast by Ben Gilbert and David Rosenthal, and the origin of Coke isn't a wholesome corporate case study.
It is a story born out of battlefield trauma, morphine addiction, and a tragic deathbed betrayal.

Swipe through →

Follow for part 2 and more business lessons hidden inside the world's greatest stories.

"Greatness is an exercise in exclusion."

Everyone wants the "CEO" title, but few want the "CEO" lifestyle. I listened to Steven Bartlett on The Diary of a CEO explain the hidden costs of being an outlier.

You want the 0.1% result? You have to pay the 0.1% price. Here is the reality no one posts on Instagram.

You aren't underpaid. You are "under-skilled."
I listened to Alex Hormozi on The Game explain the skills you need to reach the top 0.1%.

"You don't rise to the level of your goals; you fall to the level of your systems."

Your brain is the primary battlefield. I listened to Dr Erik Korem on Modern Wisdom explain how to stay tactical when the pressure hits >>>

The man who built an empire on speed and ego.
I listened to David Senra on Founders explain the radical intensity of Enzo Ferrari >>>

Most people want results in 10 days, but the 1% work for 10 years. Alex Hormozi explains how patience unlocks outsized outcomes.

I learnt that we’ve been taught to hurry when we should be taught to endure. Hormozi’s insight is that patience is structured, not found. If you commit to a 10-year process, the outcome becomes a mathematical certainty.

Excellence - "Ordinary things, done with extraordinary focus, over an extraordinary period of time."
Most people copy the "what." Outliers copy the "how."

I listened to David Senra on Founders explain the obsessions of Steve Jobs