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Dear Friend,

It's a pleasure to begin this series of Why You Need To Advertise Differently

When you open Facebook, Instagram or Google you find a lot of ads..

The truth is individuals won't stop running ads...

And advertising is really expensive. Some spend 100k, 200k, or 10k even 2k per day to run ads.

To minimise loss, we need to put in the work first.

Platforms come and go but the psychology of humans remains the same.

How do we and our ads stand out in the midst of many ads selling the same product?

It's a question that needs a solution...

So for you to start spending or running ads you need to know:

Who Is My Customer?

Simple as it sounds but a lot of people miss this step...

Basically, there are 4 types of persons who buy properties.

1. Home Owners or First-time Buyers or some would refer to them as tenants... With the rising cost of rent, a lot of these persons want to own their own property.

2. Investors.. unlike the first category of individuals, these people are into the business of buying and selling of properties. They are not swayed by price but by location...

3. Diaspora... Nigerians in diaspora buy properties. The reason is simple. To connect back and to show they are successful.

4. Cash Protectors.. These individuals care about how their money is affected by inflation and the monetary policy of govt. So they find a way to protect the value of the money they have. They believe that real estate could retain their wealth and grow it instead of leaving it in the bank.

You may have your own classifications but from what I have seen in the industry, these groups are the major set that buy.

From the first video, you need to identify *WHO* your customer and *CREATE* an avatar for each profile..

An avatar is the replication of the person you want to sell to...

I suppose you have seen the male/female avatar forms.

The forms are editable. Just begin typing and save...

If you haven't created an avatar and know the buying profile of your supposed customer, you would just waste your cash with any social media platforms.

We could also apply same principles to add to our NETWORK

QUESTION IS HOW...

We also need to identify the *Buying Profiles* of those who would be highly interested to become a realtor.. E.g

Buying Profiles For Downlines would be:
1. Corp Members
2. Unemployed and Under-emoloyed
3. Single mothers
4. Bankers
5. Network marketers
6. Surveyors
7. Parents
8. Students
9. Church members
10. Real estate Agents
11. Artisans
12. Professionals

And the list goes on...

We would be looking at what might attract them in the next post...

To Do

Fill in the avatar form and post here...

Take note that our niche is real estate and product is:
1. Land
2. Recruitment
3. Investment
Since we know the profile of Individuals who want to buy and who would like to become a realtor,
create separate avatars for each of them...

For the Property Buying Profile, you already have 4

And for the Recruiting you have a list of 11...

For demonstration purposes, you can do one a piece...

I am open to your questions.

After leaving my former company, I have taken some time for some introspection.

Finally decided to join forces with another real estate company called Swisszsco.

Unlike my previous one where allocations would take years and not still being allocated, this one, it's instant and I mean INSTANT.

Swisszaco has decided to play in only 3 cities in Nigeria - PH, Lagos and Abuja while having offices in England, Rwanda, Dubai and Singapore.

If you need any property in these locations pls don't hesitate to DM.

Do have a wonderful day...