Leadverse

A design by Victor Ogenyi and team at Leadverse for the brand TrippleNiddle Fashion . Trippleniddle, a Nigerian fashion brand whose passion is to teach the society how to dress well. The brand marketing is focused on campaigning her motto “you are addressed the way you dress.” The company’s target is the female demographic segmentation in Africa.

A design to depict royalty, elegance and decent dresses were produced to show the uniqueness derived from the purpose of the brand. All patterns, colours, and the logo mark is designed to tell the brand story.

The major colour is royal purple for royalty, the lighter shade used as a complementary colour. Olivera font for elegance and poppins for headers. Logo mark carefully designed with a feminine touch, exhibiting the name of the brand for easier recognition. The logo also features a female vector image which makes it self explanatory to be a female brand.

The Trippleniddle brand can now fully introduce herself by the appearance of her identity. The touchpoint sets her apart from the competitors. Now, customers who have similar motivations are automatically drawn to her and they can select Trippleniddle among other brands in her frame of reference.

Live forever!

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Once upon a time, there was a call from the Nigerian government for all POS and Fintech sole agents, super agents and agents to register their businesses in the corporate affairs commission. One of the CAC accredited agents Ogenyi Favour Marachi out of her interest in sustaining businesses embarked on a mission to make an awareness that would reach the unreached.

She came to us to design a flier that would reach out to POS and Fintech operators as well as people who would like to register their businesses. We used the visual brand tools of the Corporate Affairs Commission such as their logo, brand colours which are green, red, yellow and white. Downloaded images that suit the story behind the flier. We designed the flier with proven graphic design principles and procedures, boom! here we go.

Using the Corporate Affairs Commission’s brand tool makes it easier for the target audience to relate the flier to business registration. It is attention grabbing for all those who wish to register their businesses.
Live forever !

.O .favourmarachi

.O and team at Leadverse designed the brand identity for ’vee_threadworks. The new fashion brand is designed to be the home of fashion for women and children. Customers now have the luxury to order for wears that grabs the spotlight.

is a brand that creates value through the fashion market, hence needs to be consistent in showcasing the brand and it’s value to the world of fashion. Having understood the demand, through competitive analysis, requested for a conspicuous identity that will address the needs of the brand.

Through our design process, red was selected to speak of feminity and charming characteristics of the brand. Red-gray was used to complement the elegant and natural personality while black represented confidence and luxury. The Logo was created a minimalist lettermark of combination of letter “D” and “T”. The fonts used for headers was Roma-Trail while Gabriola was used for the body text, all elegant and feminine fonts.

We then head over to the production phase using Adobe Illustration application software assisted with Adobe photoshop and Canva. Finally, after some series of reviews, the accepted logo design and the guideline was developed.

The lettermarked logo and the colour psychology applied gave the brand identity a picture of what they represent and the interpretation of their value in touchpoints. The minimalistic style makes the logo easily understood and used in any format of printing.

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