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Website Traffic Statistics to Consider

Unique visitors: People who visited your site at least once within the selected date range

Pageviews: The number of pages viewed on your website within a selected date range

Organic search traffic: A count of the people who visited your site via a search in Google or another search engine

Other traffic channels: How many visitors your site gets from other channels such as Facebook and Youtube, as well as from referral traffic (visitors clicking on a link to your website from another website)

While there are many more statistics tracked by Google Analytics, these are the main ones to look at when analyzing your site’s traffic.

Things aren’t so straightforward when you want to check your competitors’ website traffic, though

THE BENEFITS OF GETTING YOUR FACEBOOK PAGE VERIFIED
Do you have a page for your business?

Did you know you can verify your page to make it more official?

Verifying your business page adds a layer of legitimacy to your presence and can help followers feel more confident when they engage with you on Facebook.

So What Are the Benefits of Verification?

While Facebook’s blue verification checkmark signifies the authenticity of a public figure, media company, or global brand, a gray verification check mark confirms the authenticity of specific locations for businesses or organizations.

The main benefit of the verification check mark is that it will signify to users that your page is legitimate. So if an unauthorized person creates an imposter page for your business, the lack of this badge will signal to users the page may not be authentic. Beyond legitimacy, verification also provides implied endorsement and stature.

While it’s not possible to measure the impact of a gray badge directly, there are some benefits you’ll notice right away:

The gray badge adds instant credibility to your business page.
Users will know they’re getting updates directly from your business rather than from a fan account or another unofficial source.
If users want to talk directly to your business about complaints, returns, or general customer service needs, they’ll know they’re in the right place.
Your page will rank higher in search results.
Ready to get your local retail businesses page verified with a gray check mark?

Digital marketing has moved forward at extreme pace over the last 20 years
and the way that people’s lifestyles have changed in the last 20 years is
arguably beyond how they had changed in the 50 years before that: the
introduction of the internet, mass smartphone usage, tablets, every age group
becoming digitally savvy and so on – and the pace is not slowing.
Understanding the marketing models that have been established for some
time and how to apply them to your digital marketing strategy gives us a
foundation to begin our strategy.
So there is a lot to think about but it is all meaningless unless we form a
strategy that is integrated into our broader business strategy