Nova Efficiency

I've never cold pitched a client in my life. Not once.

Every single client I've ever worked with came to me through one of three ways. They saw my content. Someone told them about me. Or we connected and it just clicked.

No cold DMs. No "I noticed your business could use some help" messages. No awkward sales calls where I try to convince someone they need me.

That's not how I work. And honestly, it never felt right to even try.

For the longest time I thought something was wrong with me. Every business coach out there tells you to go find your clients. Reach out. Be proactive. Hustle. "Your dream client isn't going to fall into your lap."

Except... they kind of did. Every time.

Not by magic. But by being visible. By showing up consistently and sharing what I think, how I work, and what I believe in. By building real connections instead of collecting leads.

The clients who find me that way are always the best ones. Because they already know who I am before we ever speak. They've read my posts. They've seen how I think. They already feel the fit before they send that first message.

That's not luck. That's trust, built one post at a time.

I don't chase. I attract. And the people who show up? They're exactly who I'm meant to work with.

How did your best client find you? I'd love to hear it. Tell me in the comments.

"Myrhona, you should niche down. You can't keep it this general!"

Advice that I've been given a lot. A LOT. And that I've mostly ignored.

Not that it was wrong. It is smart because it makes content writing a lot easier. But it never felt right for me.

I love seeing the back end of different types of businesses. In general lines they are all the same but the business owners, clients, products and services aren't. And that's what makes it interesting and fun for me.

I've had photographers, bookkeepers, trainers, coaches, recruiters, jewelry makers, tax advisors and foundations as clients and I love and loved working with each of them.

Each business and business owner gives me new ideas, new skills and new knowledge.

Do I have a preference? Not really. Will I niche down? Never!

What business advice have you been given that you completely and intentionally ignore? Drop it below.