Fruit Punch Digital

Just saw yet another “AI is killing SEO” ad from a big Auckland agency 🙄

Let’s be clear → AI isn’t killing anything.

Google has used machine learning for years. It’s just getting smarter at understanding what content actually means.

The fundamentals still matter:
✅ Create genuinely helpful content
✅ Share real knowledge + experience (E-E-A-T)
✅ Structure pages clearly so Google/AI can understand them
✅ Use AI tools strategically – not as a shortcut

SEO is still a competition. The businesses that keep improving will pull ahead while everyone else scrambles to catch up.

Bit blurry, but that's us in the AI search results. Woohoo!

Sad to have to make this post...

We love what we do and we’re proud to support so many awesome businesses. But lately, we've had a growing number of late payments - and it's started to impact how we operate.

So while our billing policy hasn’t changed, from now on we’ll be enforcing it more strictly:
• A 10% monthly late fee applies to overdue invoices
• Services like hosting may be paused until payment is received

We’re a small business too - we rely on timely payments to keep things running smoothly for everyone.

If you ever need a bit of extra time, just reach out before the due date. We're always open to fair solutions.

Thanks for your understanding ❤️

Wasn't expecting an email like this to pop into our inbox, but how exciting!

Someone has put our name forward to the 2degrees Auckland Business Awards (thank you!)

We’re feeling incredibly grateful, and a bit chuffed, to be recognised like this. It’s a real testament to the work we’ve been pouring into our business and the amazing community that backs us.

Whether we make it through to the next stage or not, this little moment of recognition means a lot.

Thanks for cheering us on 🧡

🚗 Revamp for the Drive Electric website ⚡

We’ve just wrapped up a fresh new look for Drive Electric — making it easier than ever to explore EV options, connect with industry leaders, and stay up to date on the latest in electric transport.

Cleaner. Faster. More future-focused.