Lumos Digital

Feel like social media isn’t working for you? Wondering how building your audience base or following actually works? Thinking about how to best reach your ideal clients?

Traditionally, Google hasn’t leveraged social media content in its search optimisation for businesses, but this is about to change!

Google has introduced a Perspective Filter, which will surface more social content in search results!

In typical trending fashion, it’s using artificial intelligence (AI) to organise search results in new ways that help users find answers from people and perspectives rather than just quick facts.

So what does this mean for you? Get posting! Post regularly, consistently, on-brand, and from a human perspective, and you’ll quickly see your ideal audience coming your way ❤️

Did you know readers only consume 20% of content on a page? The better the content quality, the more likely they'll stay and read a bit more.

This includes keeping your website free of grammatical errors, using the right words, and getting that key message right to draw them in and keep them reading.